How to Shop Sustainably this Black Friday

Shop with Intent

Make sure you’re buying clothes you truly love, that you can imagine wearing day-to-day.

I find reviewing my stats on Whering to see which colours and styles I've been loving before buying new clothes is really helpful. It reminds me of the core elements of my personal style, so when I'm thinking about buying something, I can be extra sure it aligns with what I've actually been wearing. Too many times, I've bought something just because I quite like it and it's a bit cheaper than usual, and it's sat at the back of my wardrobe, rarely ever worn. A discount is not enough of a reason to buy something!

Get organised

Before Black Friday rolls around, I will be adding everything I've got my eye on to my Whering Wishlist. When the sales are underway, I already know where I'm looking and I won't be sucked into impulse buying things I don't need.

Track what you already have 

Track what you already own (by digitising your wardrobe, obviously) and see if there are items you don't have that you actually need.

I'm always drawn to buying jackets or trousers, but I try to remind myself I already have far too many of each. It would be more beneficial to invest in a new pair of shoes or a good quality jumper, items that I don't own that I know I'd wear a lot.

Invest

I'll be keeping an eye on brands I usually can't afford, to see if any items I know would be a great quality investment are a little more affordable this Black Friday. Buying clothes made to last is a great way to be more sustainable, but despite the fact I support prices reflecting the labour that went into the garment to ensure workers are properly paid, the high price point can be a barrier for some of us. Black Friday is a good time to grab items that will last a lifetime for a reduced price! Choose carefully.