“Life’s hard, but getting dressed really shouldn’t be.”
Whering was founded in 2020 by Bianca Rangecroft - an ex banker who always had more shoes in her wardrobe than stocks in her portfolio - with the goal of bringing an end to the “buy-use-dispose” model.
Our Users
Our Wherers
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Wheres making the most out of what they already own.
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Items uploaded and styled on Whering.
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New outfit combinations generated.
Whering is the cure for the ‘I-have-nothing-to-wear’ syndrome and a mobile destination for all things wardrobe - a platform to empower conscious consumers to utilise their spending power for good and make the most of what they already own through digitising your wardrobe.
Meet the team
Bianca
FOUNDER & CEO
Our Thoughts
Thoughts is our version of a blog.
What’s on our mind and what we think should be on yours.
Who we're following for winter outfit inspo
Looking for winter style inspo? Same bestie. See who we're following for our fashion fix.
How to give good fashion gifts
Looking to buy your fashionista bestie a gift, but not sure where to start? Clothes as presents can be hit or miss- see our guide to get it right.
How does gift giving change as we get older
We typically want less material things as we get older, but how has our childhood perception of gifts influenced us?
6 ways to pimp out your winter coats
Looking to spice up your basic winter coat? Discover 6 ways to breathe new life into your old jacket this season.
We created Whering for recovering lifestyle hypocrites like us: people who are excited to take back ownership of their fashion consumption and the way they dress. Whering is for Bianca, and it’s also for Matt and Jess down the street, and all of their friends too. Community is at our core, especially for the sustainability-curious and style conscious.
Ciao for now,
Want to be part of the wardrobe revolution?