“Life’s hard, but getting dressed really shouldn’t be.”

Whering was founded in 2020 by Bianca Rangecroft - an ex banker who always had more shoes in her wardrobe than stocks in her portfolio - with the goal of bringing an end to the “buy-use-dispose” model.

Whering founder
“It’s time to reframe the why we wear and unlock endless possibilities with what we already own.”

Our Users

Our Wherers

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Wheres making the most out of what they already own.

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Items uploaded and styled on Whering.

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New outfit combinations generated.

Whering is the cure for the ‘I-have-nothing-to-wear’ syndrome and a mobile destination for all things wardrobe - a platform to empower conscious consumers to utilise their spending power for good and make the most of what they already own through digitising your wardrobe.

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Meet the team

Bianca

Bianca

FOUNDER & CEO

Laura
Callum
Ali
Fiona
Simone

Our Thoughts

Thoughts is our version of a blog.
What’s on our mind and what we think should be on yours.

Who we're following for winter outfit inspo

Who we're following for winter outfit inspo

Looking for winter style inspo? Same bestie. See who we're following for our fashion fix.

How to give good fashion gifts

How to give good fashion gifts

Looking to buy your fashionista bestie a gift, but not sure where to start? Clothes as presents can be hit or miss- see our guide to get it right.

How does gift giving change as we get older

How does gift giving change as we get older

We typically want less material things as we get older, but how has our childhood perception of gifts influenced us?

6 ways to pimp out your winter coats

6 ways to pimp out your winter coats

Looking to spice up your basic winter coat? Discover 6 ways to breathe new life into your old jacket this season.