As well as our colour palette, our Design Director, Siân Spicer, created a new logo to show the ‘fusion between playfulness and precision’ on Whering.

The squared letters shape the foundation of the characters that seamlessly transition into rounded corners, representing the contrast of organisation and play that’s essential to Whering.

As well as a new logo, we wanted to create a stand alone symbol representing the versatility of style, whilst acknowledging the recognisable aspects of everyone’s unique taste.

Sian created a ‘W’ letterform, ‘Born from our logo, inspired by our unique proposition our W mark breaks free from the full logo to express the diverse and adaptable nature of personal style.

Representing the possibilities of our wardrobes, our dynamic ‘W’ can wear different colours, fabrics, and patterns, just like us. Symbolising the ever-evolving journey of our fashion sense, a visual reminder that personal style is boundless, and every outfit is a canvas for self-expression.’

See for yourself

We’ve told you all there is to know, now it’s time to explore Whering for yourself.